Concept, design, innovation, realisation…

In the field of healthcare, we believe only the best products have a long-term future and we strive to ensure that in addition to our unique product features, the Reliance brand always stands for uncompromised quality.


The excellence of Reliance Medical’s in-house studio, capable of producing first class artwork for packaging, literature and photography, underlines our belief that product innovation and good design are essential ingredients in maintaining our position at the forefront of our markets.

The pride we take in our proactive approach demonstrates our determination to blaze a trail rather than follow in the tracks of others, and as a result, Reliance Medical has one of the strongest brands in the healthcare market.

We are also proud to be suppliers of private label products to some of the worlds premier retailers. Our uncompromising commitment to quality and service is borne out by the faith that these highly demanding customers have in Reliance Medical.

As a trade customer of Reliance Medical, you are likely to be familiar with the unrivalled sales and marketing support that is available to you. From images to promotional material, right through to bespoke sales strategies, the marketing team is dedicated to helping you promote your brand and increase your turnover.

…talk with us about tailoring our skills to fit your aspirations.


The sky’s the limit…

The Reliance Medical retail range meets the first aid category needs of all manner of retailers, supermarkets, pharmacies, travel accessory retailers, outdoor pursuits, convenience retailers, and promotional gift resellers.

Our ranges can be fully customised.


Reliance Medical specialise in private label products, applying own-brand designs to our extensive and impressive ranges.

As the number of households continue to grow, so too do the number of first aid products purchased for home use.

A well-stocked kit is now becoming a familiar feature in the home. The increasing awareness of domestic safety, alongside the enormous range of products now designed specifically for home use, has generated a growing retail market opportunity.

Householders have a wider choice of consumables than ever before, and can choose from a vast array of stand-alone medical devices and items that replenish or enhance their first aid kits.


With over thirty-million cars now on the road in the UK, this presents a huge opportunity for the marketing and sale of vehicle first aid kits.

Every day, members of the public use a diverse range of transport to go about their business.

Whether using a private vehicle, hired, leased, taxi, company car, or public transport, the provision of a well-equipped first aid kit in case of an accident is increasingly more important.

The demand in the UK for first aid kits in such areas as cycling, climbing, hiking, and a plethora of social, sporting, and other leisure activities, is growing exponentially.

Reliance Medical have seized the opportunity to design a range of kits tailored specifically to cover the needs of this wide variety of leisure pursuits. Each month, more than five-million UK residents travel abroad, and packing a first aid kit in advance is rapidly becoming the norm for most consumers.